Dr. Ed Cohen spent his entire career gathering and making sense of ratings information. He tells Jeff Caves what information is useful to sellers and what...
"The program hasn't been as successful as the company had hoped, with a number of complaints that the meters weren't adequately measuring the correct number of...
"PPM, the last great innovation in measuring radio audiences, was rolled out fifteen years ago. That is multiple lifetimes in terms of technology."
"The stuff that we find boring isn't always useless. Look, sometimes your audience just wants to hear you talk about special teams or shooting percentages."
"Every song has a theme and a purpose and they are going to make that clear to you from the second Adam Duritz opens his mouth....
The media ratings giant is testing 3,000 devices over the next year.
One of the biggest challenges sports radio shows face on a daily basis is maximizing air time and diving into valuable content. When you’re on the...
The system is rigged. Dead people are voting. Mailed in entries are being tossed aside. Special interests and the media are doctoring materials and controlling what...
One of the real benefits of being removed from the inside of a radio station, is that you can analyze things about the industry without having...