"I consistently hear so many radio stations and podcasts that have stale imaging…or worse yet, NO IMAGING AT ALL. I don’t understand it."
"With great power comes great responsibility and it's your responsibility to ensure you select pertinent sound design to take your promos to another level."
"Just because you don’t own the game, doesn't mean you can’t own the story!"
A natural human condition. We’re driven by our emotions, seeking out experiences that release dopamine, a neurotransmitter, making us feel rewarded, comfortable…. putting us in our...
"Sports Radio Imaging Director Justin Dove offers his thoughts on Timely Branding in this special piece for BSM."
The Program Director has a number of tools to use to define the station, the brand. The shows, hosts, updates, reports, live reads, website, Twitter/FB/Instagram/Snap Chat...
Every day in the sports talk radio universe we find ourselves examining which stories to talk about, which angles to focus on, which guests best fit...